Author
Author

Kenneth Purcell

Founder and CEO of iSeatz

Kenneth PurcellKenneth Purcell is the founder and CEO of iSeatz, a travel technology company that works to integrate global brands with robust travel supply. Kenneth is passionate about digital transformation in travel technology, and helping brands leverage their proprietary data to delivery exceptional experiences to their best customers. He and iSeatz are based in New Orleans, Louisiana where they services clients such as American Express, IHG, and Wyndham Hotels & Resorts.
Insights by Kenneth Purcell (3)

Connecting Millennials With Travel Rewards

Although cash back has been a popular cardholder benefit for years since 1980's, the overwhelming sentiment from loyalty executives were that cash back cardholders were less loyal and they struggled to push these cards top-of-wallet.

Facilitating Healthy Eating or Dietary Restrictions Requests At Hotels Can Be Much Simpler

Gluten free? Nut allergies? Vegan? Keto? Whole 30? … According to Forbes, a whopping 18% of surveyed consumers say they follow a specialty diet. Food producers, restaurants, and investors have all taken note of the growth in food sensitivities with specialty products and programs.

Which Hotel Brands Are Leading in Digital Personalization?

How long has personalization been "the future of travel"? Virtually every company has said personalization/segmentation is a strategic priority on their roadmap. However, evidence of deep segmentation and personalization is hard to find amongst hotels' digital properties.
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