Gluten free? Nut allergies? Vegan? Keto? Whole 30? … According to Forbes, a whopping 18% of surveyed consumers say they follow a specialty diet. Food producers, restaurants, and investors have all taken note of the growth in food sensitivities with specialty products and programs.
How long has personalization been "the future of travel"? Virtually every company has said personalization/segmentation is a strategic priority on their roadmap. However, evidence of deep segmentation and personalization is hard to find amongst hotels' digital properties.