Korosh Farazad

Founder & Chairman of Farazad Group of Companies and Member of Board for Trinity Hospitality Group

Korosh Farazad

As the acting CEO of Farazad Investments (FI), Mr. Farazad, asserts market integrity and an unconventional approach to Structured Financing. He was awarded by the IAIR Awards as the ‘CEO of the Year for Structured Finance Europe Middle East & Africa (EMEA)’ 2015, and awarded with the ‘Best Structured Finance Company 2015’, by the European CEO. In 2020, the company was awarded ‘Best Private Equity Real Estate Group’ by Capital Finance International.

Insights by Korosh Farazad (30)

Which Pandemic Trends Expected to Reshape Hotel Experience in Long Term

The Global pandemic has allowed a revolution of novel trends to take place which shapes the hospitality industry whilst providing a platform for the amplification of existing trends too. The ever-changing predilection in consumer behaviour ensures the hotel industry will need to adapt in order to stay competitive, and the hotel groups has positively reacted showing resilience of the sector.

"An Insight on Extended Hotels"

In a global bad economy during the COVID-19, it was challenging time for all the different hotel businesses. However, one segment that outperforms the rest of the hospitality industry is extended stay hotels.

Ghost Kitchens and Their Role in The Future of the Hospitality Industry

Ghost kitchens is one of the break-out trends facilitated by this pandemic and is now a part of the new wave of delivery-only restaurants. According to data from Euromonitor, this new industry could be worth $1 trillion within ten years.

An Examination of Central and Eastern Europe’s Hotel Sector in 2021

Even though European hospitality sector has been hit hard by COVID-19 in 2020, there is a lot of positivity and movement in regard to new hotel openings in the region. According to research from TOPHOTELPROJECTS, it is expected that 277 hotels with 63,680 rooms are planned to open this year across Central and Eastern Europe.

How Hotels Are Dealing with Royalty Programs & Points That Were Not Used by Guests During the Pandemic

With US and Europe hotel occupancy rate at its lowest, hospitality companies have to adapt their policies to fit this unprecedented time of COVID-19 pandemic. Hotels have acted so their loyalty programmes can remain at a satisfactory level for customers.
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