Jim McGuire

Founder of Vikara Events

Jim McGuireAfter a long and successful career in the financial services industry Jim was ready for a change. Vikara the Sanskrit word (विकार) for "Change" was the name he chose for his new wellness company; Vikara Events. A yoga and fitness enthusiast, he turned his passion for wellness and travel into this new business, and enjoys providing his resort partners with turn key experiential lifestyle content that generates revenue and social media Buzz. Jim is a member of HSMAI and the WTA-Wellness Tourism Association and resides in Scottsdale, Arizona
Insights by Jim McGuire (1)

Creating Experiential Content for Resort Marketing

Social media has changed the game in resort marketing, but it remains a confusing and misunderstood medium. Words like Followers and Engagement get thrown around, but how does one go about making rea.