Author
Author

Nick Vivion

Founder at Ghost Works

Nick VivionFrom restaurants to a media brand, Nick has been creating businesses on and off throughout his career. He matched his love of business and journalism to work at tnooz as North American reporter, global events lead, and eventually Director of Content. He also learned how to navigate content in a corporate environment as the Senior Brand Journalist at travel tech company Sabre. Next up: Ghost Works, a boutique blog management service that helps brands publish quality content consistently on their company blogs.

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Insights by Nick Vivion (4)

Is there future for the “new” Thomas Cook?

Venerable brands always have the potential for a renaissance. Of course, success hinges on forgiveness (forgetfulness?) of all those stranded travelers. And the continued focus on "fun in the sun" vacations is a smart way to maintain that differentiation and historical brand promise.

Is there future for a hotel-owned OTA?

My take is that there's been so much consolidation that most hotel websites are already hotel-owned mini-OTAs... If anything, micro-OTAs serving specific niches will continue to be popular, especially with emerging tech from folks like Winding Tree offering new distribution pathways.

Is Expedia's recovery program a genuine help for Hoteliers?

It's certainly a marketing program geared towards platform loyalty. That doesn't make it bad, though. Hoteliers will understand the tradeoffs and use the program as just one tool among many on the road to recovery.

Is OYO Hotels the next WeWork of the hospitality industry?

We will certainly find out how resilient the brand is during the next recession! That being said, there's a big difference between building out massive square footage in pricey urban cores and rolling up existing hotels under one brand umbrella.
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