Author
Author

Sam Laakkonen

Contingent Managing Director - Sustainability at Techstars

Sam LaakkonenSam Laakkonen is a Contingent Managing Director Sustainability for Techstars, the leading technology entrepreneur ecosystem. A Finn who has been based in London for over 20 years, Sam’s career has focused on disruptive innovation and he has been involved in more than 10 technology start ups to date. Over the last couple of years his focus has increasingly shifted onto sustainability and impact, and how technology can be leveraged to make our lives and planet more sustainable.
Insights by Sam Laakkonen (6)

Sustainability-driven legislation: setting the right conditions for hospitality?

I am of the opinion that legislation is not going nowhere near far enough and quickly enough. As mentioned in the viewpoint, it seems legislation is often “enacted as last resort”.

The (Green) Recovery Imperative: Hospitality Re-Set Or Bouncing Forward?

I think there needs to be, and hopefully, there will be, a shift in thinking. Sustainability is often associated with additional costs. This is however often not the case and models that embrace sustainability also provide cost savings to businesses.

COVID-19: A stress test for sustainable development in hospitality?

My focus is technology innovation and it seems that COVID-19 has already inspired a lot of new thinking and solutions. It has been extremely uplifting recently to see viable new concepts including more effective technology-driven infection testing, machine learning-based predicting of virus transmission hotspots and leveraging AI to reduce the development cycle of new vaccines.

How can sustainability be communicated beyond clichés and greenwashing?

I believe communication needs to become much easier to relate to. Cards left on top of bed about how the hotel cares about the environment by not changing your sheets or mentioning environmental certifications such as the ISO14000 family on the company website mean very little to consumers.

Hotel Sustainability: Top 3 Technologies to Implement in 2020

There is of course a wide spectrum of technologies that the hospitality industry can deploy to achieve greater sustainability. I will therefore limit my answer to digital technologies and the three I would suggest to start implementing in 2020 are: Internet of Things (IoT) - Connecting the physical infrastructure to the web.
Load More
Advertisements