Author
Author

Andreas Koch

Managing Director at blueContec GmbH

Andreas KochAndreas Koch headed the Quality and Environmental Management as well as the Product Development and Hotel Consulting department at TUI Germany (13 years). Building on this experience, he cofounded the touristic sustainability initiative Futouris (www.futouris.org) and represented this initiative as chairman of the board for six years. Since 2012 he advises as Managing Director and co-founder of blueContec GmbH (www.bluecontec.com) hotels, tourist companies and regions worldwide going to align with the topic of sustainability.
Insights by Andreas Koch (2)

Hygiene and Sustainability: How to make both work?

Whilst we are seeing an increase in some types of SUP due to COVID-19 (hopefully temporarily), we are also suggesting to accommodation providers that this is a great time to break some old habits, particularly around hotel room amenities.

How can sustainability be communicated beyond clichés and greenwashing?

To avoid falling into the „greenwashing trap” business need to be transparent, honest and modest. Since “greening” is not the core business of most tour-operators, hotels or resorts, investing in the wrong project or a poor strategy might turn into a slippery slope to reputation damage.
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