Nadia Ibrahim

Head Of Consultancy at Farnek Services LLC

Nadia IbrahimIbrahim has over 12 years’ experience, throughout the Middle East and India and has a master’s degree in environmental management, is an ISO lead auditor with NEBOSH certifications and is a Green Globe Accredited auditor.
Insights by Nadia Ibrahim (1)

How can sustainability be communicated beyond clichés and greenwashing?

Greenwashing mainly involves claiming to be sustainable or being an eco-hotel which usually does not make any impact on the guests. The best & most effective to way communicate sustainability is by providing it is as a part of service quality.