The global pandemic has turned everything on its head, with the hospitality industry hit particularly hard. As hotels slowly reopen, they must adjust their revenue strategies to ensure they drive demand while being careful with their pricing decisions.
The hospitality industry has never faced a challenge quite like this. COVID-19 has brought the industry to its knees, and despite lockdown measures being steadily eased, it's clearly going to take time for the hospitality sector to recover.
The modern-day travel journey doesn't involve a short and predictable path to purchase. It commonly involves interactions with numerous digital touchpoints, each of which has the potential to sway a traveler's final choice of accommodation.