Author
Author

Scott Moore

Global Chief Marketing Officer

Scott MooreScott Moore is the Global Chief Marketing Officer for Mood Media and is passionate about the current evolution of the guest experience. “To succeed in today’s hospitality market, it’s critical to connect with guests on a personal and emotional level. That’s the only way to create the familial and memorable experience that drives ultimate brand loyalty,” Scott believes. Formerly he served as SVP/Managing Director at GSD&M and has worked with a variety of brands and categories including Caesars Entertainment, Marriott, LVMH, AT&T, PetSmart, Tommy Hilfiger, Brinker International and many more. He holds a B.S. in Advertising from the University of Texas at Austin.
Insights by Scott Moore (1)

How to Create Lasting Guest Loyalty with a Multi-Sensory Hotel Experience

If there's one primary takeaway from this article, it's this: The ultimate goal of the guest experience is to create memories that guests want to repeat and share. Perhaps we're preaching to the choir here, but it's worth reinforcing this objective because it's more important today than ever for a number of reasons.
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