Scott Moore is the Global Chief Marketing Officer for Mood Media and is passionate about the current evolution of the guest experience. “To succeed in today’s hospitality market, it’s critical to connect with guests on a personal and emotional level. That’s the only way to create the familial and memorable experience that drives ultimate brand loyalty,” Scott believes. Formerly he served as SVP/Managing Director at GSD&M and has worked with a variety of brands and categories including Caesars Entertainment, Marriott, LVMH, AT&T, PetSmart, Tommy Hilfiger, Brinker International and many more. He holds a B.S. in Advertising from the University of Texas at Austin.