Anil Kaul

CEO at Absolutdata

Anil KaulAnil has over 22 years of experience in advanced analytics, market research, and management consulting. He is very passionate about analytics and leveraging technology to improve business decision-making. Prior to founding Absolutdata, Anil worked at McKinsey & Co. and Personify. He is also on the board of Edutopia, an innovative start-up in the language learning space. An in-demand writer and speaker, Anil has published articles in McKinsey Quarterly, Marketing Science, Journal of Marketing Research and International Journal of Research. He was recently listed among the ‘10 Most Influential Analytics Leaders in India’ by Analytics Magazine India and has been quoted as a “Game Changer” in Research World. Anil has spoken at many industry conferences and top business schools, including Dartmouth, Berkeley, Cornell, Yale, Columbia and New York University. Anil holds a Ph.D. and a Master of Marketing degree, both from Cornell University.

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Center Your Guests - Not Data - To Generate Repeat Business

Repeat business is incredibly important in the hospitality sector. Building guest loyalty is typically less expensive than acquiring new customers and repeat guests tend to spend more and spread the word when they're happy about their visit.