Author
Author

Bill Chase

General Manager at Koddi

Bill ChaseBill has spent the last 15 years in eCommerce leading online/offline channel marketing, customer lifecycle, analytics and operations teams across various verticals at digital-first businesses such as Razorfish, Nutrisystem, Travelocity, and DentalPlans.com. Bill is responsible for overall growth of the Koddi hotel platform. This includes ensuring that hotels are in the right position to capture the most opportunity in digital marketing channels.
Insights by Bill Chase (1)

The Power of Sponsored Listings for Travel Publishers

Like so many online businesses today, travel publishers, aggregators and metasearch destinations face a challenging road when it comes to driving and maintaining strong revenue per user. At the same time, however, many travel publishers are leaving money on the table and missing out on user experience upgrades when it comes to the promotional opportunities on their sites.
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