Author
Author

Samantha Hardcastle

Founder at The Storied Experience

Samantha HardcastleSamantha Hardcastle has been creating compelling stories for hospitality brands over the last decade. She’s dialed in to lifestyle trends and traveler behavior so that she can help brands innovate and align with guests’ desires. Her eye for what makes a property distinct allows her to conceptualize a captivating experience that attracts high-value guests.
Insights by Samantha Hardcastle (3)

Getting Wise on Wellbeing: Nurturing Guests During & Post-COVID

While many properties are still trying to figure out the best way to ensure the physical safety of their guests, we can't ignore that this pandemic has hit people's wellbeing hard. Travel has always been a 'cure for what ails you', but if you haven't noticed - people are changing.

Reframing Wellness to Wellbeing in the Hospitality Industry

The wellness tourism is now a $639 billion industry. This begins to point us in the direction of traveler & guest desires, but the word wellness can lead to restrictive thinking. What comes to mind w.

Positioning Your Hotel Property with Personality

In today's experience-focused world, a hotel's personality is one of its greatest assets. A charismatic brand is going to pull guests in, while guests will scroll right past one that comes off as vanilla.
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