Author
Author

Christopher Warren

Founder of My Green Butler

Christopher WarrenDr Christopher Warren is the founder of My Green Butler the world's first behaviour adaptation platform that saves energy, water, cuts waste and carbon emissions for hospitality. Christopher is also an adjunct research fellow at the Griffith Institue for Tourism and director of the International Centre for Responsible Tourism. He specialises in persuasive communications and sustainability-oriented service innovation.
Insights by Christopher Warren (5)

COVID-19: A stress test for sustainable development in hospitality?

While people are still struggling to survive, some theorists say, they do not think of the common good. Yet what this crisis has shown (for some surprisingly for some not), is that this is not by definition true.

Sustainability Gives Hotels An Edge In The War For Talent. Or Does It?

This is a great question and one closely linked to our recent Sustainability Leaders Project panel question - whether sustainable tourism leads to more and better jobs. The panel's conclusion was that there is a notable relationship between sustainable tourism and jobs, mostly in terms of staff retention (because of more caring, fairer workplaces and a stronger sense of commitment and shared values).

How can sustainability be communicated beyond clichés and greenwashing?

To avoid falling into the „greenwashing trap” business need to be transparent, honest and modest. Since “greening” is not the core business of most tour-operators, hotels or resorts, investing in the wrong project or a poor strategy might turn into a slippery slope to reputation damage.

Hotel Sustainability: Top 3 Technologies to Implement in 2020

I believe solar PV systems should be a high priority, to relieve dependence on fossil fuels while reducing Opex. I'll go with waste heat recovery, IE using a heat exchanger to preheat water entering hot water tanks, by using the exhaust heat from either HVAC or diesel generators, etc.

Who makes hospitality sustainability happen: Governments, Industry, Consumers?

Findings from research that we conducted in the Netherlands suggest that guests are increasing willing to support or even push for sustainability. However, they also argue that hosts should take responsibility first.
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