Author
Author

Mikael Fries

Vice President Sales Excellence at NextGuest CRM

Mikael FriesSwedish Mikael Fries is Vice President Sales Excellence at NextGuest CRM | Serenata IntraWare
Insights by Mikael Fries (1)

CRM: Fact vs. Fiction

Some hotels have it, others do not. There is a lot of talk about it, but, unfortunately, there are many variations and definitions of what Customer Relationship Management (CRM) really is. Because today's customers are overwhelmed with options and information, it's more important than ever to build strong customer relationships and nurture them before, during, and after those guests stay on your property.
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