Mikael Fries

Vice President Sales Excellence at NextGuest CRM

Mikael Fries

Mikael Fries has extensive experience in Customer Relationship Management (CRM) technologies such as marketing automation and sales automation. As Vice President Sales Excellence at NextGuest, Mikael helps organizations leverage CRM technologies to take their data to the next level and increase revenue and guest satisfaction. Before joining NextGuest, Mikael worked at Oracle as a Product Management Director overseeing test automation tools.

Insights by Mikael Fries (3)

Hyper-personalized, Fully-automated, and Real-time Omnichannel Marketing Through Open Customer Data Management Platforms Will Shape the Future of Hotel Marketing

As the COVID-19 pandemic continues to impact the hospitality industry for years to come, it is even more important for hoteliers to invest in the right tools and technology in order to capitalize on what travel demand remains.

Visioning a Post-COVID Era in CRM & Loyalty

The COVID-19 pandemic has imposed a new set of challenges for hoteliers, making it critical to ensure that they are leveraging the right tools and technology such as CRM solutions.

CRM: Fact vs. Fiction

Some hotels have it, others do not. There is a lot of talk about it, but, unfortunately, there are many variations and definitions of what Customer Relationship Management (CRM) really is. Because today's customers are overwhelmed with options and information, it's more important than ever to build strong customer relationships and nurture them before, during, and after those guests stay on your property.