Sem Schuurkes

Founder and Partner of CityHub

Sem Schuurkes CityHub is an initiative by college buddies Sem Schuurkes (34) and Pieter van Tilburg (32). In 2015 CityHub opened its first branch consisting of 50 hubs on the Bellamystraat in Amsterdam. Right from the get-go the Amsterdam branch has featured among the best-rated hotel experiences on Trip Advisor and all the well-known booking websites. The fact that CityHub has chosen Rotterdam as its next location makes total sense: More and more tourists are heading for the city on the River Maas. Rotterdam currently tops all the trendy lists in publications like The New York Times, The Guardian and Lonely Planet. Even CNN produced an item about ‘the coolest city of Europe’.
Insights by Sem Schuurkes (4)

Does IT provide a strategic advantage?

Almost every touchpoint with our guests now involves technology in some way. As the CEO, it is ultimately your responsibility to ensure that technology is given the priority, resources, and budget required.

How will you weather the next economic downturn?

Although an economic recession and hotel industry downturn are far from certain, economic indicators, investor and corporate sentiment, as well as the recent operating performance of hotels in various sectors, point to an impending slowdown.