Author
Author

Sem Schuurkes

Founder and Partner of CityHub

Sem Schuurkes CityHub is an initiative by college buddies Sem Schuurkes (34) and Pieter van Tilburg (32). In 2015 CityHub opened its first branch consisting of 50 hubs on the Bellamystraat in Amsterdam. Right from the get-go the Amsterdam branch has featured among the best-rated hotel experiences on Trip Advisor and all the well-known booking websites. The fact that CityHub has chosen Rotterdam as its next location makes total sense: More and more tourists are heading for the city on the River Maas. Rotterdam currently tops all the trendy lists in publications like The New York Times, The Guardian and Lonely Planet. Even CNN produced an item about ‘the coolest city of Europe’.
Insights by Sem Schuurkes (4)

Do hospitality schools deliver the talent you are looking for today?

Hotel or business school and academic education in conjunction with skill is a very logical discussion. Hotel and business schools differ some in education but aren't completely foreign or strangers to each other.

Does IT provide a strategic advantage?

Absolutely yes. Keep in mind, tech architecture needs to be thought through in advance and needs to be woven into the customer journey and all things in the backend that allow for seamless delivery of operations.

Sustainability goals... is the window of opportunity for hotels closing?

We are entering into a new chapter for all businesses that demand a sense of urgency and the attainment of meaningful results on the sustainability front. Accor has long taken the view that we're stewards of our incredible locales, and mitigating our impact is a key priority for Accor, and a responsibility the Group has fully embraced.

How will you weather the next economic downturn?

With all the talk of disruptors in industry today like Airbnb, Uber and Amazon, the hotel industry's biggest disruptor was the introduction of the OTA's over 25 years ago. At that point we needed to learn how to do more with less, wear multiple hats, combine positions and become creative to save our bottom line.
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