David Etmenan

Chief Executive Officer & Owner at NOVUM Hospitality

David  Etmenan

David Etmenan (born February 21, 1984 in Kassel) is a German entrepreneur and Chief Executive Officer & Owner of the Hamburg-based hotel group NOVUM Hospitality. He joined the family-run company in 2004, started to expand the business and turned the single-brand company into a multi-brand hotel group that today has over 181 hotels in more than 65 locations throughout Europe. The hotel portfolio comprises three- and four-star hotels in central locations run under the brands of Novum Hotels, Select Hotels, the niu and Yggotel. In honour of his father and to help people with less financial stability to pursue their life and career, David Etmenan established the Nader Etmenan Foundation in 2015.

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Do hospitality schools deliver the talent you are looking for today?

Just like any other field of expertise driven by digital advancement and altering customer demands, the contemporary hospitality sector finds itself in constant transition. In the past years, several parties – from industry experts to hospitality conglomerates - voiced their concerns about skills shortage and the alleged decreasing interest in hotel-related careers.

How will you weather the next economic downturn?

Not only is the hotel industry ever evolving in regards to emerging trends but it is also very fast-paced in its developments. The European Tourism report recently published by the European Travel Commission (ETC) suggests that despite challenges, the greater part of participating destinations, have demonstrated continued advancement in overnight stays and foreign arrivals.