Peter Van Allen

Global Business, Marketing & Pricing Consultant

Peter Van AllenMr. Van Allen served for 5,5 years as global leader for Non-Room Pricing for all Hilton brands, developing tools & processes globally for hotels to price non-room products and services, including food & beverage, meetings, parking and spas. Van Allen Associates provides marketing, pricing and business strategy to the hospitality industry. Van Allen Associates can also work with you in the way that is best for you, from up-front analysis, to recommending revised pricing, to ongoing tracking and price revisions. For more details and tools to help you revise your pricing to increase revenue, profit and customer satisfaction, go to
Insights by Peter Van Allen (1)

6 Menu Pricing Tips to Maximize Your Restaurant or Bar’s Profitability and Customer Satisfaction

Giving your customers the option to find what they want on your menu at the price they want to pay, is the key to making more profits.