Ash Kapur

CEO, InTown Suites and Uptown Suites

Ash Kapur

Ash Kapur joined Starwood Capital in 2011 and has served in various roles within the firm. Since April 2019, Mr. Kapur is the CEO of InTown Suites, a large investment in one of Starwood Capital’s global opportunity funds, and is responsible for the company’s overall strategy, growth and operations. InTown Suites is amongst the largest owner & operator of extended stay suites in the U.S. with over 185 properties and over 1,500 employees.

Previously, Mr. Kapur served as Senior Vice President and Chief Revenue Officer of Hospitality in the Hotel Asset Management Group. In this role, Mr. Kapur managed a portfolio of Starwood Capital Group owned full service hotels with the objective of maximizing asset value including execution of capital projects, renovations and hotel repositioning. As Chief Revenue Officer, he was responsible for increasing revenues for Starwood Capital’s hotel assets in the United States and Europe, with a focus on hotel revenue management, sales, marketing, technology and e-commerce. He also served as the Chief Operating Officer for SH Hotels & Resorts, an affiliate of Starwood Capital Group.

Prior to joining Starwood Capital in 2011, Mr. Kapur served as Senior Director of Global Strategic Accounts & Gaming at Expedia.

Mr. Kapur graduated from the Institute of Hotel Management, Aurangabad in India. He also received a Master’s in Marketing from Bristol Business School in the United Kingdom.

Insights by Ash Kapur (4)

A Post-Crisis Top-3 Revenue Management Action Plan

Here are the three main action steps in revenue management in the post-crisis period: 1. Break down the silos! The post-crisis requires a completely new approach to revenue management (RM), not going back to the old ways of doing RM.

Will the value of brands remain sustainable in today's distribution age?

In short, no. The era of the hotel chain is not coming to an end as they certainly bring value to the industry in many ways, but the way hotels do business is unquestionably changing.

Does IT provide a strategic advantage?

Absolutely yes. Keep in mind, tech architecture needs to be thought through in advance and needs to be woven into the customer journey and all things in the backend that allow for seamless delivery of operations.

How will you weather the next economic downturn?

With all the talk of disruptors in industry today like Airbnb, Uber and Amazon, the hotel industry's biggest disruptor was the introduction of the OTA's over 25 years ago. At that point we needed to learn how to do more with less, wear multiple hats, combine positions and become creative to save our bottom line.