Saar Sharon

Managing Director at West Ridge Asset Management

Saar  SharonI am a hotel and real estate transactions specialist with over 27 years of commercial experience. Since 2005 I have helped investors, operators, hotel brands and consultants make money through hotel disposals, acquisitions, funding and asset management. To date I have been involved with hotel property worth in excess of £9bn in the UK, Western and Eastern Europe, working for public and private companies. I enjoy thinking laterally and advise on mixed use real estate and developments, co-living, AirBnB models and alternative real estate investments. In 2016 I founded West Ridge Asset Management as a boutique hotel advisory. Since inception, West Ridge Asset Management advised on over £5bn of hotel real estate deals including the successful acquisition of 100 hotels comprised of 20,000 bedrooms valued over £1.9bn. I do both corporate and asset acquisitions. I advise on leased hotels, negotiate hotel occupational leases and negotiate hotel franchises and hotel management agreements. I have an excellent track record of advising on hotel real estate development, design and funding. Prior to West Ridge, I managed Leonardo Hotels in the UK. Leonardo now owns, leases and manages circa 200 hotels across EMEA.
Insights by Saar Sharon (2)

Is the wolf scratching at the door? Lessons learned so far from the COVID era...

The past six months of the COVID-19 pandemic has forced companies and individuals to reconsider not only what they do, where they do it, and how they do it, but also why they do what they do (or don't do what they don't do).

In Step: Owners and Operators moving forward, together (or not)

Owners and operators must automate the check in check out and arrival process including keyless entry to rooms. Up-sell and cross-sell digitally. Reduce staff costs and reduce F&B activity be that through breakfast in a bag, reduced breakfast menus, closure of restaurants and reduced hours of service and simplified Menzies.