Author
Author

Maria Leifer

Sales & Marketing at Boutiquehotel Stadthalle

Maria LeiferMaria Leifer is from St. Wolfgang in Austria. After finishing school, she fulfilled her dream to move to Vienna. She studied International Development at the University of Vienna. She has plans to run the family hotel at Lake Wolfgang but first wanted to obtain more experience and thus started at the Boutiquehotel Stadthalle. Maria started working at Boutiquehotel Stadthalle in 2013 where she heads sales and marketing.
Insights by Maria Leifer (1)

How can sustainability be communicated beyond clichés and greenwashing?

To avoid falling into the „greenwashing trap” business need to be transparent, honest and modest. Since “greening” is not the core business of most tour-operators, hotels or resorts, investing in the wrong project or a poor strategy might turn into a slippery slope to reputation damage.
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