Author
Author

Kenneth Macpherson

CEO, Europe, Middle East, Asia and Africa (EMEAA), IHG Hotels & Resorts

Kenneth  Macpherson

Kenneth is responsible for the management, growth and profitability of Europe, Middle East, Africa & Asia (EMEAA), IHG Hotels & Resorts’ most diverse operating region. Based in London, Kenneth manages a portfolio of more than 1,100 hotels in some of the world’s most exciting destinations, in both mature and emerging markets. Kenneth was previously IHG’s CEO for Greater China, a role he held from 2013 to 2017, where he led the accelerated growth and performance of the region, including the launch of the Holiday Inn Express® Franchise Plus model, key to IHG’s future scaled growth in the Chinese market. Kenneth has extensive experience across sales, marketing strategy, business development and operations. In addition to 12 years living and working in China, Kenneth’s career includes experience in Asia, the UK, France and South Africa. Prior to joining IHG in 2013, Kenneth worked for 20 years at Diageo, one of the UK's leading branded companies.

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