Author
Author

Ricardo Moreira

Managing Director at XCO2

Ricardo MoreiraRicardo is co-founder and managing director of XCO2, a specialist energy and sustainability consultancy with offices in London and Singapore. He is responsible for the company’s overall management and strategic business development, and also leads some of its key international hospitality projects. With both architectural and engineering backgrounds, and near 20 years of experience in the industry, he is a firm believer in collaboration between disciplines and design integration as major enablers for delivering robust sustainability solutions. Ricardo holds a Master’s degree in Environmental Design and Engineering from University College London, where he received Commendation for his innovative research. He has also lectured at University College London, Imperial College Central St Martins College, and spoken at numerous international conferences in Europe, Asia and South America.
Insights by Ricardo Moreira (1)

How can sustainability be communicated beyond clichés and greenwashing?

To avoid falling into the „greenwashing trap” business need to be transparent, honest and modest. Since “greening” is not the core business of most tour-operators, hotels or resorts, investing in the wrong project or a poor strategy might turn into a slippery slope to reputation damage.
Advertisements