Author
Author

Vivek Bhogaraju

GM, Revenue Performance Solutions, Lodging & VR Expedia Group

Vivek BhogarajuVivek Bhogaraju is responsible for leading the revenue management platform solutions team at Expedia Group. Prior to his current role, Vivek was the Director of Global Strategic Alliances & Initiatives at IDeaS - A SAS Company where he was responsible for the global partner ecosystem and identifying organic and inorganic growth opportunities for the company. Vivek began his career in travel with Oberoi Hotels & Resorts with management roles in rooms and food and beverage operations. Vivek completed his master’s degree in hospitality management from The School of Hotel Administration, Cornell University and his bachelor’s degree from the Welcomgroup Graduate School of Hotel Administration. In addition, he has completed programs in strategic alliances and management at The Wharton School of the University of Pennsylvania and in strategic change & growth at the Columbia Business School.
Insights by Vivek Bhogaraju (2)

The role of revenue performance in the COVID-19 rebound

The COVID-19 pandemic has brought a tremendous amount of uncertainty to the travel industry, including the revenue performance discipline, with many accommodations resting their success - and in some cases survival - in their revenue managers' ability to effectively anticipate market trends.

Hotel Revenue Management: Is There A Breakthrough On The Horizon?

In the digital age, where innovation happens at lightning speed, it's hard to believe that only about 15% of lodging properties globally leverage revenue management (RM) technology even though hotel revenue management practices and technology have been around for more than 30 years.
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