Chief Marketing Officer at ADARA, Inc.
As CMO of ADARA, Carolyn has responsibility for aligning the brand with the company’s expanding mission to provide clients with a solution that enables travel brands to collaborate and share insights in order to deliver personalized experiences, improve customer loyalty, and maximize revenue at the customer level. She leads global brand and product marketing initiatives including positioning, product marketing, public relations, social media presence and demand generation. Prior to ADARA, she was a Managing Director at Accenture where she was the led Applied Intelligence for the travel practice in North America. Previous to that role, Carolyn was a senior executive at Epsilon with responsibility for developing and launching new data solutions as well as building the brand’s presence in the travel sector. Her previous positions include executive roles at Fair Isaac and Sabre. She also pioneered the first travel data co-op, Vistrio.