Carolyn Corda

Chief Marketing Officer at ADARA, Inc.

Carolyn CordaAs CMO of ADARA, Carolyn has responsibility for aligning the brand with the company’s expanding mission to provide clients with a solution that enables travel brands to collaborate and share insights in order to deliver personalized experiences, improve customer loyalty, and maximize revenue at the customer level. She leads global brand and product marketing initiatives including positioning, product marketing, public relations, social media presence and demand generation. Prior to ADARA, she was a Managing Director at Accenture where she was the led Applied Intelligence for the travel practice in North America. Previous to that role, Carolyn was a senior executive at Epsilon with responsibility for developing and launching new data solutions as well as building the brand’s presence in the travel sector. Her previous positions include executive roles at Fair Isaac and Sabre. She also pioneered the first travel data co-op, Vistrio.
Insights by Carolyn Corda (2)

Inflection Detection: How Travel Brands Can Discern And Capture Upswings In Demand

Very few people are traveling now, but the $2.9 trillion question is when will people start booking travel again. The World Travel and Tourism Council (WTTC) predicts that a staggering 197.5 million travel and tourism jobs are at risk of being lost if travel restrictions are only lifted after the summer - an alarming 96% rise from the most recent prediction of 100.

Data Drives Direct Bookings: Lessons Hoteliers Can Use To Maximise Revenues And Loyalty

Driving direct bookings is a top priority for hoteliers. According to industry research, direct bookings are on track to grow to a 50% share of all bookings in the US by 2022.