Author
Author

Jonathon Day

Associate Professor and Graduate Program Director School of Hospitality and Tourism Management

Jonathon DayDr Jonathon Day, is committed to ensuring tourism is a force for good in the world. He has worked on sustainable tourism and responsible travel projects in destinations from Australia to the Caribbean, Colombia to Nepal, as well as the United States. He is the author of “Introduction to Sustainable Tourism and Responsible Travel” and co-author of “The Tourism System 8th Edition”, and over 30 academic articles. Jonathon leads the Travel Care Code Initiative, a group of researchers and marketing executives committed to helping travel organizations and their clients travel more responsibly. Before becoming an academic, Jonathon was worked in destination marketing, and ran Tourism Queensland’s office in North America, promoting Australia’s Great Barrier Reef state to travel agents and consumers.
Insights by Jonathon Day (4)

The Future of Sustainability Certification: Micro-Certification?

Micro-certification - while certainly useful for hospitality businesses in that they could pick what they need and thus experience a lower entrance barrier to sustainability assessment - would complicate things as customers have no idea what kind of factors contribute to a specific badge or label.

COVID-19: A stress test for sustainable development in hospitality?

While people are still struggling to survive, some theorists say, they do not think of the common good. Yet what this crisis has shown (for some surprisingly for some not), is that this is not by definition true.

What is your take on the coronavirus and its impact on our industry?

We have experienced a variety of natural disasters and multiple contagions in the past and each time we rebound to previous levels of social and business behaviors — the question is though — how long will it take for a complete recovery?At the time of writing, it appears as though the rate of growth of this virus has slowed down for the first time in China, where it is believed the virus originated.

Sustainability Gives Hotels An Edge In The War For Talent. Or Does It?

This is a great question and one closely linked to our recent Sustainability Leaders Project panel question - whether sustainable tourism leads to more and better jobs. The panel's conclusion was that there is a notable relationship between sustainable tourism and jobs, mostly in terms of staff retention (because of more caring, fairer workplaces and a stronger sense of commitment and shared values).
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