Raul Moronta

CRME, CHIA, Chief Commercial Officer at Remington Hotels

Raul Moronta

Joined Remington in 2020 and has over 25 years of experience in operations and revenue management. Most recently, Raul was the Senior Vice President of Revenue Management for Crescent Hotels & Resorts. Prior to Crescent, Raul held several senior level positions at Starwood Hotels & Resorts and Hersha Hospitality Management.

While at Starwood, Raul was a Director of Revenue Management Franchise Full-Service, Director of Revenue Management at Westin Copley Place, Director of Centralized Revenue Management, and Director of Revenue Management at Westin Waltham, Sheraton Lexington, Four Points by Sheraton Burlington.

Insights by Raul Moronta (9)

How to manage revenue in a pent-up demand era?

Whether a market is nearing pre-Covid demand or not, every hotel should review their channel mix and booking patterns. Our revenue management teams need to be more diligent at making changes to pricing and inventory management on hourly basis to make sure we maximize demand.

What are the best technology solutions for optimizing revenue?

Over the last 10 years, there have been great advancements on hotel revenue management systems, especially in the areas of price optimization as well as inventory controls. With most major brands and independent hotels on high performing markets adopting customized systems, these applications have proven to be essential for the revenue management in today's world.

Benchmarking: Moving beyond traditional comp sets and year over year comparison

The traditional competitive set selection process in the US has always been driven by financial models, which are developed to satisfy financing and banking requirements. As such, they are usually based on aspirational comp sets in order to show future growth opportunity and return on investment.

Focus On Productivity: How COVID taught us to do more with less resources...

The current labor shortage has certainly forced hoteliers to think differently and evaluate the services we offer and how we deliver them. At Remington Hotels we have focused on three key principles to tackle this issue: Evaluation of services: Early in the pandemic, we focused on a number of initiatives to address the current pandemic concerns.

Beyond Room Revenue - Revenue Management opportunities for 2021 and beyond

The topic of non-room ancillary revenue is certainly an interesting one in the current environment. On one side, there is a lot of pressure from hotels to maximize profitability. However, given the increase in available supply, it makes it more difficult to implement some of these strategies when the competitive set might be offering some of these services for free.
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