Raul Moronta

CRME, CHIA, Senior Vice President Revenue Management at Crescent Hotels & Resorts

Raul MorontaRaul is a proven hospitality leader with a passion for revenue management and hotel operations. His career in revenue management shows a wide variety of property types as well as multi-property experience, including the development of the first Centralized Revenue Management Program for Starwood Hotels & Resorts. Raul currently oversees the Revenue Strategy discipline in Crescent Hotels &Resorts.
Insights by Raul Moronta (3)

Do we need a new revenue management toolkit for 2021?

Let's remind everyone what the primary goal of revenue management (RM) is: to ensure that the property sells the right product to the right customer at the right time for the right price on the right channel.

We’re out of the rut. Now what?

In the pre-COVID-19 era, some revenue managers were indeed stuck in the rut. Who were they? Revenue managers who acted as mere “OTA Relationship Managers.” Or as comp-set pricing strategy plagiarists.

Has forecasting become a lost art?

It is very important for hotels to maintain a detailed forecast for both the short term (more frequent) and longer-term (outside 3 months). If your property has an automated system that provides demand information, it will likely only be reliable for the short term.