Robert Resurgent

Founder/CEO at The Revenue Company

Robert ResurgentRobert Resurgent is the Founder and CEO of The Revenue Company, which he founded in 2011. The Revenue Company focuses on revenue management strategy, pricing, sales and marketing optimization for hotels, housing, food and beverage, golf and spa institutions. Prior to The Revenue Company, he led the revenue management efforts as the Vice-President of Revenue Management for The Procaccianti Group and Sunstone Hotels (NYSE: SHO) where he was responsible each time for over 60 hotels and over $400 million in revenue. Robert helped develop the MBA program for Ecole Hôtelière de Lausanne in 2017 and authored multiple publications. Robert holds an MBA from F lorida Metropolitan University where he graduated Summa Cum Laude. He also holds a PDP in Advanced Real Estate and Hotel Investment from Cornell University in Ithaca, NY.
Insights by Robert Resurgent (2)

A Post-Crisis Top-3 Revenue Management Action Plan

Here are the three main action steps in revenue management in the post-crisis period: 1. Break down the silos! The post-crisis requires a completely new approach to revenue management (RM), not going back to the old ways of doing RM.

Has forecasting become a lost art?

It is very important for hotels to maintain a detailed forecast for both the short term (more frequent) and longer-term (outside 3 months). If your property has an automated system that provides demand information, it will likely only be reliable for the short term.