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Insights by Resigned Author (17)

If Your Hotel Tech Doesn’t Boost Loyalty, There’s Trouble Ahead

Nearly forty years. That's how long guests have been accruing points, statuses, and upgrades with hotel loyalty programs. The hotel programs spun off of the airline programs (the first was AA Advantage in 1981), which were the marketing brainchild of airlines in a post-deregulation world.

How Hotels Can Bring Their Operations A-Game With Mobile

The human nervous system controls everything our bodies do and the way we experience the world around us. There's the brain—the central operations. Separate from the brain, the spinal cord is the messaging system that allows your brain to communicate with your body.

Mobile is the Most Important Part of Your Hotel’s Guest Engagement Strategy – Here’s Why

In 2018, fashion retailers saw mobile purchases surge ahead of desktop signifying what will likely be a trend across industries (SalesCycle). Fifty-one (51%) percent of online fashion purchases were placed via mobile device, while desktop saw only 42.

Why Empowering Guests Should Be Every Hoteliers Top Priority

After using AI to analyze travel reviews, the Beverly Hills Hotel in Los Angeles discovered guests want to customize their breakfast, so they did away with the breakfast menu altogether and, now, allow guests to order precisely what they want every morning.

How Hotels Can Embrace the Experience Economy

Atif Rafiq begins his tenure at MGM Resorts this month. A departure for a casino hotel operation that would typically hire from within the industry, Rafiq's background isn't in hotels at all. Instead, his most recent position as chief digital officer and global chief innovation officer at Volvo Cars signifies a shift in the way MGM is thinking about hospitality, moving away from traditional approaches and toward digital experiences.
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