Darren Clark

Vice President of Technology Viceroy Hotels & Resorts

Darren ClarkDarren is a technology specialist who has over 20 years of experience in Hospitality IT and emerging technologies. Throughout his career he has worked in a VP role for established hospitality companies such as Starwood Hotels & Resorts, Fairmont Hotels, Andre Balazs Hotels and Standard Hotels International. His career has gained invaluable experience for the luxury, boutique and lifestyle sectors in both the hotel and residential fields. About Viceroy Hotels & Resorts Viceroy Hotels & Resorts inspires travelers with one-of-a-kind authentic lifestyle experiences that bring together provocative design and intuitive service in sought-after locations. A leader in modern luxury, Viceroy’s vibe-led hospitality is guided by the brand promise “Remember to Live,” an affirmation to create lifelong memories for each and every guest. Viceroy destinations are segmented into three distinct portfolio tiers to help travelers find exactly the kind of experience they’re looking for. The Viceroy Icon Collection properties include epic hotels and resorts in Los Cabos, Chicago, Beverly Hills, Riviera Maya, Snowmass, and St. Lucia, with forthcoming openings in Serbia, Algarve and Panama. The Viceroy Lifestyle Series hotels and resorts are found in attitude-led destinations such as Santa Monica. The Viceroy Urban Retreats in San Francisco and Washington D.C. have an independent spirit and bold, eccentric personalities. Viceroy Hotels & Resorts is a member of the Global Hotel Alliance (GHA) DISCOVERY, a unique loyalty program offering exclusive benefits and experiences to its members at over 500 hotels around the world. For more information, visit Follow Viceroy Hotels & Resorts at and on Instagram and Twitter @viceroyhotels.

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Voice Is Here to Stay: Embrace it

It's a new decade — a time when hoteliers are looking at artificial intelligence and voice technologies not as disruptors, but as innovations that will connect them to guests in more meaningful and lasting ways.