Author
Author

Damiano Zennaro

Director, Global Advisory Services at IDeaS Revenue Solutions

Damiano Zennaro

As IDeaS’ director of Advisory Services, Damiano Zennaro is a firm advocate for the power of positive, meaningful and strategic transformations. He’s made it his mission to push the boundaries of revenue science into new verticals while supporting the ongoing success of IDeaS’ existing clients. Always looking ahead, he believes in the importance of proactively embracing change with trusted partners by your side.

Before joining IDeaS in 2019, Zennaro spent 16 years with InterContinental Hotels, most recently as director of revenue leading a large team of revenue managers across Europe where he oversaw initiatives that achieved significant RevPAR uplift. Born in Venice, he has lived in several European countries such as The Netherlands and Spain and is fluent in five languages. Ever the adventurer, Damiano is an avid reader, swimmer, hiker and mushroom forager.

Insights by Damiano Zennaro (2)

A 360 view – Focus On Cross-Functional Strategic Thinking And Expansion Of Traditional Roles

You will meet:Damiano Zennaro, Principal Industry Consultant, IDeaS- A SAS Company. Damiano is also member of the HSMAI Region Europe Revenue Optimization Advisory BoardTodd BaumgartelVP Revenue Strategy, EMEAMarriott InternationalAnant VithlaniVice President SalesNordic Choice HotelsAnant is also the chair of the HSMAI Region Europe Sales Advisory BoardWhile the role of revenue management is evolving, here follows some discussion points which are aligned with a 360 view from a commercial perspective:- We live in an era of convergence; the rise of social media, digital marketing and big data is causing sales, marketing, distribution and revenue management to converge in organizations as a result of changes in the buying process; what is your organization doing to face this changes? What about operations?- In the next years it’s estimated that 1,3T dollars IT spending will be directly or indirectly affected by the shift to cloud by 2022: how is technology impacting commercial traditional roles in our industry?-Great examples of convergence are the Magic Band at Disney and the Medallion at Carnival Cruises: what about hotels? Do you foresee happening something similar soon?- Is breaking the silo’s between the departments the right strategy? How far is your organization in these respects? However if this happens who is owning this space?- How do you bridge tactical and strategic?- We are no longer judged against our competitors but more against every buying experience.

Has forecasting become a lost art?

The forecast is a fundamental piece of the hotel puzzle because it helps hoteliers, owners and stakeholders better understand the future, challenge themselves, support operations from a staffing and cost perspective and build credibility for the business.
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