Author
Author

Chad Hallert

Chief Digital Officer at Foundry | Marketing Instructor at the University of Nevada

Chad HallertDigital marketing and strategy expert Chad Hallert brings more than 20 years of leadership experience to his role as Chief Digital Officer at Foundry. As CDO, Chad oversees Foundry’s team of talented digital marketers and web developers; and partners directly with clients to reimagine and optimize their digital capabilities and performance. Prior to joining Foundry, Chad built and oversaw the performance marketing team at Noble Studios and was lead digital strategist for global clients such as Autodesk, FICO, The Islands of Tahiti, Bentley Systems, The Hartford, Ashford University, Mitchells Stores and others as well as travel clients such as Yosemite Mariposa County, Santa Monica, Heavenly Ski Resort, Newport Beach, Tahoe South and Travel Nevada.
Insights by Chad Hallert (2)

Amazon Explore - Is This Another Attempt to Enter the Travel Industry?

Amazon has tried unsuccessfully to tackle the online travel space twice in the past. Back in 2013-2015, Amazon attempted to do this “organically” with its ill-conceived Amazon Local and Amazon Destinations.

A Post-Crisis Top-3 Digital Marketing Action Plan

Ever hear of a pendulum swing? Finally, revenue managers will have to become real digital marketers, versus simply playing with past data to formulate their plans. This is an exciting, brave new world! What I would like to see is AI-generated marketing programs that look OUTSIDE of travel history, but cross reference psycho-graphics, based upon buying patterns and habits.
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