Marco Ferrari

Marco Ferrari is principal of Rome, Italy-based Marco Ferrari Branding. He is a communication and marketing veteran, with over 25 years of international experience, including stints at Hilton, CIGA, ITT Sheraton and Starwood Hotels & Resorts. Marco launched the iconic brands of Westin and Four Points in Europe, and managed the repositioning of Sheraton, Luxury Collection, St. Regis and Le Meridien there too. He also supported the market positioning of SPG (Starwood Preferred Guest) with SPG-TV, a content based in-house self-funded TV program, that soon became a global Starwood application. Throughout his career, he worked with assets including Sofitel, Baglioni Hotels, Palazzo di Varignana, Hotel Hassler in Rome, Regina Isabella in Ischia, Borgo San Felice in the hearth of Chianti and the hotel Lefay on Lake Garda.