Andrada Paraschiv

Head of Hospitality

Andrada Paraschiv

As Head of Hospitality, Andrada leads Beekeeper’s effort to help hospitality organizations improve communication and ultimately drive employee engagement and performance. Previously, Andrada served as Executive Director, Luxury Internal Communications and Engagement at AccorHotels and Executive Director, Communications & Strategy at Fairmont Raffles Hotels International. In that capacity, she collaborated with Beekeeper to bring the nearly 50,000 frontline employees working together as one dispersed, yet united, team. Andrada also served as a consultant with McKinsey & Co., working on strategy and organizational transformations with large multinational companies in the EMEA region. She holds an MBA from the Wharton School and an MA in International Studies from the University of Pennsylvania.

Insights by Andrada Paraschiv (9)

How Digitally Enabling Your Frontline Employees Has Become a Necessity

COVID-19 has completely altered the way the hospitality and attractions industries will operate for the foreseeable future. This pandemic has provided an opportunity for business leaders to reevaluate their business models and leverage more technology.

Lessons Learned in 2020 Spark New Digitalization Trends for Frontline Workers in 2021

It may be a new year, but it is far from business as usual for those working in the hospitality industry. According to new data released from the U.S. Department of labor, "498,000 employees were laid off from their jobs in the leisure and hospitality sector in December 2020.

Digitalizing the Workplace is Helping Hoteliers Combat Employee Stress and Boost Mental Health

An employee communication platform enables hotel management to gauge employees' daily stress levels, provide tips to battle burnout, train how to decompress, and recognize people for jobs well done

Hotel Operations Have Changed, But the Importance of Communication Has Not

There is a radical change in the way the hospitality industry is operating compared to the last decade. From shifting guests away from the front desk and favoring mobile check-in to new sanitization regulations that call for constant vigilance, it can be a lot for any organization to process and maintain consistency ― particularly right now as guidelines and state regulations are subject to abrupt changes.

Communication Agility is Key to MOHG’s Ability to Continue to Deliver Superior Service Amidst COVID-19

With the resurgence of COVID-19 cases in many parts of the world, hoteliers need to be more agile today than ever before. As newly crafted safety and operating protocols continue to evolve, hoteliers must react quickly to ensure that changes are carried out effectively by their frontline employees.
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