Andrada Paraschiv

Head of Hospitality at Beekeeper

Andrada Paraschiv

As Head of Hospitality, Andrada leads Beekeeper’s effort to help hospitality organizations improve communication and ultimately drive employee engagement and performance. Previously, Andrada served as Executive Director, Luxury Internal Communications and Engagement at AccorHotels and Executive Director, Communications & Strategy at Fairmont Raffles Hotels International. In that capacity, she collaborated with Beekeeper to bring the nearly 50,000 frontline employees working together as one dispersed, yet united, team. Andrada also served as a consultant with McKinsey & Co., working on strategy and organizational transformations with large multinational companies in the EMEA region. She holds an MBA from the Wharton School and an MA in International Studies from the University of Pennsylvania.

Insights by Andrada Paraschiv (11)

How Human Resources is Embracing Automation to Give a Competitive Edge

Over the past year and a half, technology has become more relevant in human resources for a variety of reasons. The economy’s gradual recovery from the COVID-19 pandemic has created a labor shortage that is quickly becoming a labor crisis.

How Technology is Helping Find and Retain Hotel Talent

Finding dedicated workers and retaining them once they are trained has always been a challenge for hospitality, but in the current economic and social climate there is no time to waste on retraining workers only to lose them in the short term.

How Digitally Enabling Your Frontline Employees Has Become a Necessity

COVID-19 has completely altered the way the hospitality and attractions industries will operate for the foreseeable future. This pandemic has provided an opportunity for business leaders to reevaluate their business models and leverage more technology.

Lessons Learned in 2020 Spark New Digitalization Trends for Frontline Workers in 2021

It may be a new year, but it is far from business as usual for those working in the hospitality industry. According to new data released from the U.S. Department of labor, "498,000 employees were laid off from their jobs in the leisure and hospitality sector in December 2020.

Digitalizing the Workplace is Helping Hoteliers Combat Employee Stress and Boost Mental Health

An employee communication platform enables hotel management to gauge employees' daily stress levels, provide tips to battle burnout, train how to decompress, and recognize people for jobs well done
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