Andrada Paraschiv

Head of Hospitality

Andrada Paraschiv

As Head of Hospitality, Andrada leads Beekeeper’s effort to help hospitality organizations improve communication and ultimately drive employee engagement and performance. Previously, Andrada served as Executive Director, Luxury Internal Communications and Engagement at AccorHotels and Executive Director, Communications & Strategy at Fairmont Raffles Hotels International. In that capacity, she collaborated with Beekeeper to bring the nearly 50,000 frontline employees working together as one dispersed, yet united, team. Andrada also served as a consultant with McKinsey & Co., working on strategy and organizational transformations with large multinational companies in the EMEA region. She holds an MBA from the Wharton School and an MA in International Studies from the University of Pennsylvania.

Insights by Andrada Paraschiv (3)

Will COVID-19 Force Digitalization in the Hotel Workplace?

The world is changing, and so is the global hospitality environment. Due to the COVID-19 pandemic, a new safety culture is emerging that requires the hotel workforce to engage with guests, management, and each other digitally to honor social distancing mandates and help stop virus spread.

Beekeeper Webinar: Communicating With Furloughed Employees - Getting it Right

Millions of employees have been furloughed during the coronavirus pandemic and are hungry for information, connection, and support systems. Watch leaders from Marriott, Cornell, Jones Day, and Beekeeper discuss the unique challenges that companies are facing when it comes to communicating and engaging with furloughed employees.

How Well You Communicate with Employees During a Crisis Will Determine a Hotel’s Reopening Success

In just three months, the coronavirus spread from Wuhan, China, to every corner of the world. Everyone is affected by this global pandemic, and few industries have been as negatively impacted as hospitality and travel.