Crystal Pernici

Director of Sales, IDeaS - A SAS Company

Crystal PerniciCrystal Pernici is a driven hospitality technology professional with an intricate understanding of the hotel distribution landscape. She has an extensive background with over 15 years of experience in hospitality technology, sales & marketing, and revenue management. As a director of sales at IDeaS, Crystal is passionate about assisting her hotel partners in identifying ways to create solid, efficient and adaptable frameworks to drive success and profitability in their businesses. Crystal holds a Bachelor of Science in Hospitality Management from the University of Central Florida, sits as the Vice President of Program Logistics for HSMAI Central Florida, is a Certified Revenue Management Executive (CRME) and a Licensed® with an interest in identifying emerging growth markets for personal and professional investments.
Insights by Crystal Pernici (1)

The Importance of Revenue Management in Times of Uncertainty

There's no doubt we are experiencing one of the greatest challenges of our professional (and, in many cases, personal) lives. This pandemic has rattled our world—especially travel and hospitality. Now it's time for the hotel industry to pull itself up by its bootstraps and show the world what we are made of.