Gustav Bjoern

Senior Hotel Investment Banker at Global Asset Solutions

Gustav BjoernGustav Bjoern is a banker specialising in hotels and hotel real estate. He has more than 20 years of experience in hotel operations, financial advisory roles, lending and investment banking in United Kingdom, Europe and North America. He has advised, arranged, structured and lent on a transaction volume of more than € 3 billion across the capital stack. Having spent years in the operations, including management, at his family’s hotel in Denmark, he joined HVS International in New York, allowing for the shift into banking with CW Capital in Boston, US, and Aareal Bank in Wiesbaden, Germany. Most recently, he headed the Hotel Investment Banking – EMEA platform at Jones Lang LaSalle in London, before joining Global Asset Solutions.
Insights by Gustav Bjoern (2)

Independent Hotel Owners Should Look At Integrating Their Assets Into A Portfolio

Stronger together! Merge to survive… and thrive! For hotel owners and investors, access to friendly capital, shared resources and additional capital appreciation provided by entering assets into a partnership - that famous "portfolio effect", can these days be what stands between survival and losing control.

Take Charge Of Your Capital; You May Think That You Are, But This May Not Be The Case

An essay on the importance of trust and communication, during these days of COVID-19. As you're reading this, regardless of where in the capital stack you sit, you probably have a stronger than usual desire to know exactly what's going on with the underlying asset, the cash flow, the promised CapEx program, the debt covenant compliance, and how badly you mispriced your risk (you're not alone).