Mael Le Pouesard

Graduate Management Trainee at Hakkasan Group

Mael Le PouesardEcole hôtelière de Lausanne (EHL) Alumni and Graduate Management Trainee at Hakkasan Group.

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Insights by Mael Le Pouesard (2)

Employer Branding: Hiring With Purpose, Hiring To Retain

When we talk about branding we talk of look, feel, voice, in short, the identity of a product or service that ultimately attracts target consumers. What is often less discussed is how the same principles can be used to attract employees.

Consumer Segmentation: Successfully Tapping Into The Emotional

The process of dividing the larger, homogeneous market into distinct consumer segments based on varying attributes is not a novel concept, nor is the idea that successfully meeting consumer needs with relevant products and services will drive loyalty.