Author
Author

Mael Le Pouesard

Graduate Management Trainee at Hakkasan Group

Mael Le PouesardEcole hôtelière de Lausanne (EHL) Alumni and Graduate Management Trainee at Hakkasan Group.

More about Mael Le Pouesard

Insights by Mael Le Pouesard (2)

Employer Branding: Hiring With Purpose, Hiring To Retain

When we talk about branding we talk of look, feel, voice, in short, the identity of a product or service that ultimately attracts target consumers. What is often less discussed is how the same principles can be used to attract employees.

Consumer Segmentation: Successfully Tapping Into The Emotional

The process of dividing the larger, homogeneous market into distinct consumer segments based on varying attributes is not a novel concept, nor is the idea that successfully meeting consumer needs with relevant products and services will drive loyalty.
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