Sara Pastor

Managing Director Destinations EMEA at ADARA, Inc.

Sara PastorSara Pastor has over 15 years of experience in technology, e-commerce and digital advertising with a special focus in the travel industry. She is leading the Destinations business in Europe at ADARA, after having managed the Commercial Director in Europe. In her role, her mission is to help destinations become smarter and more sustainable. Before joining ADARA, Sara worked at LivingSocial, Travelzoo and Cisco Systems. She also serves as a member of the board of the Digital Club of ESADE University, is co-founder of the "Women in e-travel association, and has recently been recognised with the 2019 Executive Leader award given by the EveryWoman Foundation."
Insights by Sara Pastor (1)

Out with the old: the new KPIs for successful destination marketers

The tourism industry has had the opportunity to see what the world was like without it, and it was far from great. As travelers begin to return to destinations so do opportunities for Destination Marketing Organisations (DMOs) to grow accountability within their community.