Author
Author

Nick Shay

Head of Travel & Hospitality, International Publicis Sapient

Nick Shay

With a background in technology and passion for strategy, Nick heads up Publicis Sapient’s Travel and Hospitality business in Europe. With over20 years in Digital, he has worked with global brands in the US, Asia and Europe. Nick has helped them with digital business transformation strategies and bringing them to life through large scale creative and technology programs that help them meet the needs of their customers. Nick has extensive experience working with global brands in retail and travel such as Accor Hotels, British Airways, Heathrow Airport, Hilton Hotels and M&S.

Insights by Nick Shay (1)

Dining’s Digital Moment

According to The Treasury, UK diners used the government's "eat out to help out" scheme more than 10.5 million times in its first week. And early indications are that this scheme, combined with the recent warm weather, has had an immediate effect in driving an increase in footfall to restaurants, cafes, and pubs during the early to mid-week period- typically the quietest days.
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