Simon Fricker

International luxury boutique hotelier specializing in new concepts, pre-openings & operations

Simon FrickerSimon A. Fricker provides executive leadership and consultation to investors, owners and management companies by leveraging his 25 year career in luxury and modern lifestyle venues in emerging markets throughout the world. Born and educated in Switzerland, his career has spanned 3 continents with top brands from ultra-luxury hotels like the Peninsula, Baur Au Lac, the St. Regis and Mandarin Oriental Hotel Group to forward thinking boutique luxury lifestyle properties like Ian Schrager’s Gramercy Park Hotel, NOBU Hospitality and Alila Hotels & Resorts by Hyatt. He brings owners and brands an in-depth knowledge of urban and resort markets, brand management and food and beverage concepts to project delivery. Specializing in luxury boutique properties with up to 250 keys, Simon provides hospitality stakeholders with a unique perspective by merging traditional luxury hospitality with innovative concepts that result in millions of incremental revenue and profitable asset dispositions. Simon is currently based in Basel, Switzerland & Los Angeles, California and is an active consultant with Cayuga Hospitality Consultants.
Insights by Simon Fricker (1)

How Switzerland has Avoided Mass Layoffs in Hospitality through “Kurzarbeit”

Swiss hospitality leverages short-time working arrangements with employees to avoid massive layoffs. The system has proved successful in former times of crisis and seems to be paying off in 2020.