Author

Matthieu Mauguin

Digital Marketing Manager PrivateDeal

Matthieu Mauguin is the digital marketing manager for PrivateDeal, a Swiss company providing an innovative negotiation solution for hotels. After graduating in Marketing & Management, Matthieu decided to enter the travel industry and now helps hoteliers drive more direct bookings and optimize their online strategy.

6 Key Learnings from an Unprecedented Year in Hospitality

At the end of 2019, hospitality professionals seemed to have a good idea of what to expect in 2020. From the impending advent of new AI solutions to the generalization of online marketing, most analysts predicted that the industry would keep on riding its growth spur towards a complete digital transformation.

Reviving the industry of emotions

Ever wondered why the moments you most vividly remember are often tied with strong emotions? Whether it is that time your boss yelled at you in front of the whole office or when a friend congratulated you on a great achievement, these kinds of experiences are bound to leave a lasting impression.

Opinion28 Oct 2020

What hotels can learn from Airbnb’s response to the COVID-19 crisis

For most hoteliers, Airbnb represents more of a threat than a role model. In its twelve years of existence, the Californian company has reshaped the world of travel like no one ever before. Indeed, by introducing a new type of accommodation, namely short-term rentals from person to person, the co-founders of Airbnb have challenged some of the age-old principles of the hotel business.

Opinion17 Sep 2020

The great hospitality reset

Do you ever feel like time can go by at different speeds? While on vacation, an entire week may go by in a few hours, whereas, at work, a bad day can sometimes feel interminable. This is often described as the elasticity of time, which is strictly a matter of perception: your brain either produces stimulants, which cause an overestimation of the flow of time, or depressants/anesthetics which have the opposite effect.

Opinion27 Aug 2020