Johanna Wagner

Co-Founder of La Belle EDuC, Founder of Upside Up Hotel Asset and Guest Lecture at ESSEC MSc in Hospitality Management (IMHI)

Johanna WagnerJohanna Wagner is a hotel asset manager, entrepreneur and Hotel Management School lecturer. As she became passionate about hospitality at a young age when working as a waitress, she joined the IMHI/ESSEC MBA in Hospitality Management and specialized in hotel real estate and finance along her experiences with BNP Paribas Real Estate, Four Seasons Hotels & Resorts and Covivio. Her various positions these last 16 years combined with her lecturing activities made her realize that the hospitality industry has the potential to become a model to foster a global change in the way organizations interact with society and the environment. In her current activities, ranging from hotel asset management to sustainability facilitation for schools and businesses or lecturing, she puts sustainability at the foundation of her value proposition. Her entrepreneurship adventure started in June 2020 when she co-founded La Belle EDuC, an independent, for-purpose company, dedicated to the creation of an international sustainability label for higher education programs (developed with the support of AFNOR). She strongly believes that there is no such thing as small change and tries to make all her business decisions and partnerships matter by focusing on People, Sustainability and Innovation.
Insights by Johanna Wagner (6)

Hospitality stakeholders: Why is COP26 important?

What do we need to achieve according to the official COP 26 website, four country objectives adapted to the hospitality industry (1) : 1. Secure global net zero by mid-century and keep 1.

The price of hotel sustainability: willing-to-stay and willing-to-pay?

I would like to tackle the question of how we can drive the perception of sustainability measures as valuable and essential practices through the lens of the F&B offer. Indeed, changing our eating habits is a major leverage in lowering our impact on the planet through a drastic reduction of our consumption of animal products.

Sustainability-driven legislation: setting the right conditions for hospitality?

I currently see the need for more regulations in all areas under the sustainability umbrella in our Western countries because people are not going to significantly change their behaviours on their own.

Responsible travel: How do we make booking sustainable hotels easier?

Making wise decisions when it comes to traveling certainly requests that travel agents and hotels disclose and share new information about destinations. A company that is doing a great job at filling this gap is Feelingo.

Driving Resiliency and Sustainability in Hospitality: Five Priorities for 2021

1). Think about the future, not the past: while many of us agree that COVID-19 is having a large and profound impact on guest expectations and how we should do business it's easy to be thinking about the past and how things used to be working.
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