Author
Author

Sonya Taylor

Director of Operations and Marketing at Cogwheel Marketing

Sonya TaylorThe focus and expertise of Cogwheel Marketing is helping owners and management companies drive incremental exposure and revenue to their individual hotel websites and online channels through digital marketing and advertising. The expertise of Cogwheel Marketing is knowing the intricacies of the brand systems of Marriott/Starwood, Hilton, and IHG and understanding where brand marketing stops and hotel level marketing begins.
Insights by Sonya Taylor (3)

Is Your Hotel Barking Up the Right Tree?

Was it the picture of our staff's adorable dogs that interested you in this article, or was it the punny title? Regardless of your answer to that question, I can tell you with 100% certainty that if you are not pet friendly, you're missing out on a "Mastiff" opportunity.

Hilton Digital Marketing Opportunities

Over the last few years, Hilton has worked especially hard to combat OTA marketing funds and come up with programs to increase direct bookings for your individual hotel. Some are mandatory and others are optional/additional marketing opportunities that will support your digital exposure.

Update COVID-19 Hotel Attributes On 3rd Party Websites

Every webinar, training, and travel-related article has heavily leaned on the notion that making travelers feel safe while staying in your hotel or visiting your city is how we will get our occupancy back up.
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