Roy Friedman

Founder and CEO of EasyWay

Roy FriedmanRoy Friedman is an entrepreneur at heart. He is the founder and CEO of EasyWay, the leading Customer Experience (CX) platform in the hospitality sector. Roy founded EasyWay while he was still studying engineering at Tel Aviv University, and invested his life savings to start the company. Before EasyWay, he served as a commander in the IDF Special Forces and traveled the world for a year.
Insights by Roy Friedman (2)

Hotels Engaging In Contactless Tech Racing Ahead Of COVID Recovery Pace

Like a boxer sagging against the ropes late in a title fight, the hospitality industry is still trying to figure out what hit it a full seven months into the global COVID-19 crisis. How to get back in the ring is a question that still is largely going unanswered.

Visioning a Post-COVID Era in Guest-Facing Tech

With the hospitality industry still struggling to find some semblance of normalcy in the ongoing COVID-19 crisis, innovators across the board are turning to contactless technology that allows hotel staff to deliver the same quality of care and service to guests while still safely minimizing in-person exchanges.