Roy Friedman

Founder and CEO of EasyWay

Roy FriedmanRoy Friedman is an entrepreneur at heart. He is the founder and CEO of EasyWay, the leading Customer Experience (CX) platform in the hospitality sector. Roy founded EasyWay while he was still studying engineering at Tel Aviv University, and invested his life savings to start the company. Before EasyWay, he served as a commander in the IDF Special Forces and traveled the world for a year.
Insights by Roy Friedman (2)

Hotels Engaging In Contactless Tech Racing Ahead Of COVID Recovery Pace

Like a boxer sagging against the ropes late in a title fight, the hospitality industry is still trying to figure out what hit it a full seven months into the global COVID-19 crisis. How to get back in the ring is a question that still is largely going unanswered.

Visioning a Post-COVID Era in Guest-Facing Tech

Since its onset, the global health pandemic has undoubtedly represented an upheaval of the hospitality market with virtually all industry professionals recognizing a need to reevaluate their offerings to conform to new guest needs, behaviors and expectations.