Craig Hooley

Chief Operating Officer, Minor Hotels (Australia and New Zealand)

Craig HooleyWith over two decades of extensive industry experience working with some of the globe’s most prestigious leading hotel and hospitality brands, Craig Hooley is Minor Hotels’ Chief Operating Officer for Australia and New Zealand - where it currently boasts a portfolio of over 50 properties under its Oaks Hotels, Resorts & Suites and Avani Hotels & Resorts brands. Since joining Minor Hotels in 2018, Mr Hooley has guided the brand’s strategic direction, while delivering the day-to-day management of operations with overseeing sales, marketing, all revenue focused strategies and activities, as well as crafting bespoke forward growth plans for the hotelier, and providing leadership across various corporate factions to convey continued business excellence. Prior to this, Craig Hooley held a number of key leadership positions with major international industry front-runners including recently finishing a successful three-year tenure at Shangri-La International Hotel in Australia and Hong Kong, as well as spending seven and a half years at Mirvac Hotel & Resorts, and seven and half years at the InterContinental Hotels Group both in Australia and United Kingdom. As a recruit straight out of university studying an Engineering degree, Craig started his career in the Royal Australian Navy’s food, beverage and housekeeping operations for ten and a half years. Mr Hooley is based in Minor Hotels’ head office in Maroochydore on Queensland’s Sunshine Coast and he is a long-term member of Tourism Accommodation Australia (TAA).
Insights by Craig Hooley (1)

Is Housekeeping Moving From The Back To The Front Of The House?

I totally agree that housekeepers should walk tall and proud during this time. At LUXXE, we celebrate our "Hygiene Heroes" and they all wear a badge so guests and management are intrigued to ask them "what is a Hygiene Hero?" The staff member can then proceed to explain that they have been elected to this role by their peers and they are given special training and paid a higher hourly rate to take on the added responsibility of ensuring the Housekeeping Department is compliant and that COVID safe cleaning methodologies are being upheld at all times.