Author
Author

Michail Tzouvelekis

Director of Global Marketing, Fornova

Michail TzouvelekisMichail Tzouvelekis is a data and ROI-driven B2B marketing leader with a passion for travel. He joined Fornova from Travelport, one of the three global distribution systems (GDS) that provide the technology platform for the entire industry to run on. Previously, Michail worked for innovative market leaders across a diverse range of industries, from members of the Fortune Global 500 such as ABB and Maersk, to FTSE 100 constituent AVEVA and Börse Frankfurt-listed Dräger. He is committed to helping revenue optimization professionals step up into more strategic roles post-COVID-19, by using data to gain a competitive advantage, improve RevPAR and, most importantly, maximize profit.
Insights by Michail Tzouvelekis (3)

Do we need a new revenue management toolkit for 2021?

Let's remind everyone what the primary goal of revenue management (RM) is: to ensure that the property sells the right product to the right customer at the right time for the right price on the right channel.

On the journey to post-pandemic recovery, hoteliers need to be clever about which revenue intelligence solutions they invest in

The coronavirus pandemic has severely impacted the profitability of the global hospitality industry, which in turn has accelerated its digital transformation, both front and back of house. Thousands of revenue managers have been furloughed or made redundant, and many of those still employed are either having to work remotely or are now responsible for a cluster of hotels, instead of being dedicated to a single property.

Which Google services are right for my Hotel?

Google has been the largest part of hotels' marketing toolkits for almost as long as there has been digital marketing. Now, as the hospitality sector seeks to attract guests from both the domestic market and within their international travel corridors, Google's expanded range of services offer huge opportunities to optimize visibility and boost booking.
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