Tom Coulthurst

Senior Director, Oracle Hospitality

Tom CoulthurstResponsible for Product Strategy and Solutions Management at Oracle Hospitality. Previously worked for Sabre Hospitality Solutions and lead the global team of Solutions Consulting for the entire portfolio of Saber Hospitality products. Coulthurst previously also managed the Sabre Hospitality product management team that included the SynXis CRS and Internet Marketing Services with responsibilities oover the SynXis User's Council, consultant advisory panel, usability, market research and product innovation prioritization. Coulthurst had been with Sabre Hospitality Solutions for over 19 years and has held various positions including national sales director and client services manager. Prior to joining SunXis, Coulthurst worked for Micros leading installations for Opera. Coulthurst has over 25 years of experience in the hospitality industry including hotel management positions in various property types and market segments including boutique, resort destination and time share properties. He is currently and active member of HSMAI and HFTP.
Insights by Tom Coulthurst (3)

Connect directly to OTAs and improve hotel channel management with Oracle Hospitality Distribution

According to recent Skift research, more than 32 percent of hotel bookings are generated from OTAs (Online travel agents), so showcasing a hotel property on distribution channels has never been more important to attract business.

Visioning The Post COVID-Era For Distribution And Digital

In the midst COVID-19, hoteliers responded quickly to manage reservations through direct and indirect channels, adjust cancellation policies, and adopt stringent cleaning and social distancing protocols to accommodate concerned guests.

Visioning a Post-COVID Era in Distribution & Digital

In an altered marketplace, stop-gap distribution measures aren't enough. A wholesale revamp of strategy should be considered, including: connecting most-valuable OTA and Booking Engine channels directly to PMS, and amplifying direct booking with customized content that differentiates your property.