Author
Author

Sharad Kapur

Revenue & Distribution Strategist

Sharad KapurSharad Kapur is a Commercial leader with more than 20 years in the hospitality industry and has overseen regions of ASPAC, EAME, and LATIN and been based out of key global cities, including Chicago, Zurich, Dubai, and Mumbai. A graduate of Cornell University’s Master’s program, he has been at the forefront of leading commercial operations in Revenue Strategy, Distribution, and Sales Operations and has managed a variety of brands, including luxury and lifestyle. As a former head of Revenue Strategy at Hyatt Hotels and Resorts, he was responsible for maximizing revenues and asset value across varied ownership structures in emerging and established markets. A Total Revenue enthusiast, and a Commercial Strategist. He is today an active commercial strategy consultant for hotels, restaurants, and spas
Insights by Sharad Kapur (6)

How can hotels stand ahead of the curve when demand returns?

First thing hoteliers should do is invest and implement technology NOW! With today's SaaS monthly fees and free trials, even in this time with little cash on hand, implementing new technology is possible and affordable.

The Green Shoots

Almost a year ago, the Pandemic changed the narrative in every aspect. Across the hospitality, ecosystem hotels had to undergo the exercise of number crunching and reviewing multiple scenarios to arrive at a future outlook.

Hotels Hotels Hotels - and a different 2021

Hotels for me have always been an enigma. At the forefront, there is glamour, lifestyle, beautiful and functional spaces, interiors which one wishes in their own homes and a space that lets you be; And behind the scenes, it is a factory swarmed with people busy conducting various chores like a clockwork.

Do we need a new revenue management toolkit for 2021?

Let's remind everyone what the primary goal of revenue management (RM) is: to ensure that the property sells the right product to the right customer at the right time for the right price on the right channel.

Does your hotel need a commercial strategist?

The COVID-19 pandemic has brought in many new realities. The ever-evolving hospitality world has received the biggest setback in revenue generation and costs remain high. With travel at its record low, hotels need to remain agile, and they need to be at the forefront to manage different customer groups with a speed that has never been exercised before.
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