Katrin Vellesalu

Business Development Director Nordic Region

Katrin VellesaluKatrin is working since 1995 in the hospitality industry, started in 2000 working for HRS, developing Baltic Region.

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Insights by Katrin Vellesalu (1)

Why does the hospitality industry need to invest in technology?

The current global situation is forcing us to re-think the traditional hospitality business model. Safety, cleanliness, and social distancing are issues that are important to customers and will remain so until long after the current COVID-19 crisis has ended; but how the Hospitality Industry and hoteliers, in particular, respond to these demands is a key factor in their survival.