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Tanya Pratt

Associate Vice President, OPERA Cloud Strategy, Oracle Hospitality

Tanya PrattTanya Pratt leads the Oracle Hospitality OPERA Cloud Strategy and Product Management teams where she focuses on all things OPERA. Prior to Oracle, she was with Accor Hotels, previously Fairmont Hotels & Resorts, where her most recent position was SVP, Global Business Applications. For the past 15 years, she has led the technology teams responsible for PMS, CRS and BI, as well as Sales, Marketing and Finance applications. Prior to that, she held various hotel and corporate operational roles, including those in Revenue Management, Distribution and Loyalty/CRM. She has a Bachelor of Commerce, Hospitality and Tourism Management from Ryerson University in Toronto, ON and just finished her MBA from Ivey School of Business, University of Western Ontario in London.

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Insights by Tanya Pratt (5)

Data-Driven Hospitality Recovery: Tanya Pratt, Oracle Hospitality

Tanya is Vice President at Oracle Hospitality, who leads OPERA Cloud Strategy and Product Management teams. Prior to joining Oracle Hospitality, Tanya spent over 20 years at Fairmont Hotels and Resorts in Hotel Operations, Revenue Management, Distribution and CRM.

Visioning a Post-COVID Era in CRM & Loyalty

To advance loyalty programs beyond ubiquitous “points-for-stay” models, innovative hoteliers are evolving loyalty programs to make guests feel genuinely valued. The secret? Using advanced technology and data to appreciate them “holistically" – factoring brand engagement, social influence, and spend – and rewarding them in a personalized fashion.

Earning Loyalty In An Altered Marketplace Demands Personalized Attention

When Walt Disney Studios first developed the Disney Movie Insiders program it typified the quintessential loyalty initiative: Designed primarily for consumers of its in-home DVD and Blu-ray market, the program strictly rewarded Disney fans with points for their purchases.

Oracle Hospitality: Data Driven Recovery Pt. 2

As promised, we are back with Part 2 of the Data Driven Recovery series featuring Tanya Pratt from Oracle Hospitality! In this second episode, Tanya and myself focus on taking the data we saw from Oracle's Data Driven Recovery Report as discussed in episode 1 and how it will carry on into the upcoming years as hotels, travel, and hospitality as a whole recovers from COVID19 and what trends we see being apart of a long term solution leading into 2021 and so on.

Oracle Hospitality: Data Driven Recovery Pt. 1

Tanya Pratt from Oracle Hospitality and I discuss the data they found in their recent survey in partnership with Skift about the recovery of the hospitality industry. In this first episode of a two p.
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