Paul Barron

EVP Marketing, Partnerships & Commercial Operations at Amadeus

Paul BarronPaul Barron serves as Executive Vice President, Marketing, Partnerships & Commercial Operations at Amadeus and brings over 25 years of leadership and technology experience within Hospitality and Service industries. The majority of Paul’s career was spent with Starwood Hotels and Resorts, starting in Europe and then moving to the US, where for over 20 years he was in a number of IT leadership roles. In partnership with the business operators, brand teams, and franchise holders he drove technology strategy and adoption ensuring the technology needed to grow and manage the business was in place. The last eight years at Starwood was spent in a global role with responsibilities for technology across all brands and several critical corporate business teams. Paul also served in the role of CIO at Town Sports International, a publically traded, New York-based Health and Fitness Company where he delivered a complete technology transformation program including the replacement of the core membership and billing systems, supporting the many lines of business within the company. Before joining Amadeus Hospitality, Paul was Senior Vice President, Head of Member Technology at WeWork, where he focused on the IT design, build, operations and support of all locations globally to enable the unique working environment created by WeWork. Paul holds a BA Degree in Hotel Management from Robert Gordon’s University in Aberdeen, Scotland.
Insights by Paul Barron (2)

6 Hospitality Trends to Watch in 2021

With the global roll out of COVID-19 vaccines underway, we are all hoping for brighter days ahead along with the return of travel. But it's also important to acknowledge that the experiences and customs we once knew may look different - either temporarily or permanently due to the pandemic.

The Evolving Traveler Journey: 3 Trends Hoteliers Must Address Today

The hospitality industry is navigating through a time of unprecedented change. The shock of COVID-19 pushed what was once considered preferential traveler expectations into industry standards faster than anyone could have imagined.